What is a PR Agency?
We are the firm behind the story of your brand to the world. While we might be doing all the talking about how amazing you are, our job is to make journalists, editors, and other industry figures do the talking for us.
PR Agency vs. Marketing Agency
Marketing makes people notice you. We make people believe in you. Advertising is something you pay for. Public relations is something you earn. When you combine both, your brand will not only be seen but trusted. This is what we can do for you.
What We Can Do for You
Media Relations and Press Outreach
We already have built up the connections with reporters and editors that brands usually take years to establish. We put those connections to work for you, to get your story into the hands of the right people.
Press Release Writing & Distribution
Do you have an announcement? Product launch? Fundraise? Partnership? We can write a story that is worthy of your company and will get the message across to the right audience.
Executive & Personal Branding
Founder and executive branding is done by making them thought leaders in their field through interviews, bylines and speaking engagements.
Crisis Communications
It is in moments of chaos that we step in with our expertise and guide your message, safeguarding the good reputation you have earned.
Content & Thought Leadership
We enable you to speak up and be heard — opinion pieces, thought leadership, and industry insights to establish your brand as the leader rather than Ayet another player in the field.
Reasons Why We Are Needed on Your Side
Establishing Credibility and Trust
Individuals trust the words spoken by others about you than those said by you about yourself. We ensure that the right individuals say the right things.
Media Coverage vs Paid Advertisements
Advertisements disappear as soon as your budget is exhausted. However, the media coverage that you receive from us does not: it remains online, gets referenced, and keeps generating results.
Long-Term Brand Positioning
This isn’t just about one catchy headline. We’re developing the reputation that will make your brand the first thing everyone thinks of.
Why Choose Us
Real World Experience
We understand your industry, your market, and how to effectively communicate your message not cookie cutter pitches that fall on deaf ears.
Relationships That Actually Open Doors
Everyone can release a press release. But it is the fact that we have been known and trusted by journalists that makes the difference to getting your message covered.
Transparency, Always
No vanity metrics, no smoke and mirrors. You will always know precisely what coverage you've generated and how it's working for your brand.
Who We Help
New businesses that want to create instant credibility. Executives and CXOs who want to be the trustworthy leader in their business sector. Brand names who want to refine their messaging and stay in consumers’ minds. No matter where you are, we’ll go there and beyond.
How We Work
Discovery - We discover who you are as a brand, what you want to accomplish, and who your audience is. Strategy We create a PR strategy tailored for your unique situation. Execution We execute the plan through outreach, content creation, and placements that deliver. Reporting - We provide visibility on our activities and how they fit into the bigger picture.
Looking to get started? Let’s develop a reputation for your brand.
FAQ
How expensive is a PR agency?
The cost varies according to the scope and purpose of our engagement, but in general, we work on monthly retainer bases, just like all other PR agencies, since effective PR takes time, not a quick fix. We will always be honest with you about the cost involved before making any commitments.
What is the distinction between PR and advertising?
The advertising message is purchased; you can control what you will say and where it will appear. PR is gained through credibility; a journalist will decide that your message deserves coverage, and third-party validation of your message is priceless.
