Corteiz began with a small idea focused on creating clothing that represents real street life. The founders wanted to design outfits that young people could wear anywhere from casual hangouts to everyday routines.

Weeknd first released tour merch with simple t-shirts and hoodies featuring album or tour graphics. Fans quickly noticed the high quality of the fabric and the comfortable fit.

The idea of Yeezy Gap started when Kanye West joined hands with Gap to create clothing that connects art, music, and street culture. The goal was to design modern basics that look good and feel comfortable at the same time.

Stussy began in the early 1980s when Shawn Stussy started printing his name on T-shirts and surfboards. What began as a small project quickly became a symbol of surf and street culture.