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Content is an important part of SEO, so it is important to gauge the effectiveness of the content material your company produces. Look at metrics such as page views, time on web site, and social shares to gauge engagement. High-performing content ought to be constantly optimized, while underperforming content may have to be revised or changed. Octavia is a SaaS content marketer who runs on caffeine, humor, and, properly, marketing. She lives and breathes digital content material --but she also hopes she'll in the future write and publish a few non-marketing books.
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